Senior Capstone Project / Coverage Graphics for Social Media
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For my senior capstone project, our objective was to connect with a professional to gain insights and knowledge in a field of personal interest. After some back and forth with brand design lead Stacey Yamada, I was introduced to principal designer Tiffany Peng. With Tiff's guidance, I achieved my goal of expanding my graphic design expertise by creating coverage graphics tailored towards their CSGO team, including an official quote graphic posted on their official Twitter!
Photo by: Rich Lock
Project Breakdown
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After my second meeting with Tiff, I was provided with assets & guidelines for Team Liquid brand graphics. With their visual guide open for public use, I took the time to look through and familiarize myself with their rules and understand why they're there. Before opening up Photoshop, I utilized a 3-step process to ensure that the fundamentals I learned were applied. Each step showcases my though process, offering insights into my creative and design choices.
Step 1 - Looking at official graphics
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I closely examined Team Liquid's official graphics to understand their design principles, color palette, typography, and overall style. This helped my creative choices ensuring that the coverage graphics I create were aligned with their already established visual identity.
Step 2 - Identify recurring elements present in each graphic
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After looking at both the normal match and Paris Major match graphics, I noticed that some elements can be seen consistently throughout each graphic. Therefore, I decided to look through the visual guide to get a better understanding of the identity and purpose of each element.
Explanations directly from the visual guide!
Step 3 - Blocking out each section
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Blocking out each section allowed me to visually plan out the placement of each element. By creating distinct sections, I am able to determine the appropriate size, position, and hierarchy of each element that ensures a balanced composition.
Design Process - Quote Graphic
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Coverage Graphics
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🔵 Stacey Yamada - Brand Design Lead @ TL:
If it wasn't for Stacey, I wouldn't have had the opportunity to work with an organization I have been l looking up since 2019. She was able to bring up my project to the design team and surprisingly, one of their designers were interested with becoming my mentor for this project.
⚪ Tiffany Peng - Principal Designer @ TL:
The designer who was interested was Tiffany Peng. Ever since the first meeting, I knew that this experience would be one to remember. From our very first meeting of reviewing graphic design basics to eventually making an official graphic that would be posted on the Team Liquid's CSGO twitter, I could proudly say that I grew a lot as a designer in the short time I had.
🔵 Will Gresham - Sr. Social Media Manager @ TL:
A couple months before the start of this project, Will retweeted a graphic I made which started this whole journey with Team Liquid. If it wasn't for Will, I wouldn't have had motivation to reach out in the first place. I'm glad both he and the rest of the Team Liquid community liked the graphic I made.
